ARC’TERYX Redesign

A brand book shows the importance of the Arc'teryx brand and describes how to use the elements. It explains how to use the Logo in the correct context, and which typefaces/imagery should be used to portray the brand.

Arc'teryx Brand Guidlines

Arc'teryx Brand Guidlines


B2B handout

The marketing piece consists of distinct and memorable graphic elements, colour palettes, and imagery, which effectively represents the core values, philosophy, and principles of the business.

Using the guidelines to make a consistent brand booklet